Tomten – Ta Ta Dana 10” EP (Flat Field)

The jury has deliberated for a matter of minutes and returned with a verdict for this 10” and the Tomten discography as a whole: this Seattle quartet is guilty of adult-contemporary non-music that adheres to a distinct strain of the hydra-headed cultural clusterfuck marketed as the “I”-word. If luck found this combo, the civilian casualties of said 100% mainstream “indie” plague would blindly gobble up Tomten’s lifeless mix of everything you’ve already forgotten about Girls combined with everything you’ve long forgot about Belle and Sebastian (to clarify: the disposable filler punctuating those band’s disparate discographies). Something new happens when I read a list of SEO-optimized search tags on a Bandcamp page like “baroque pop dream pop electric folk indie rock vintage pop Seattle,” as Tomten has so vaguely identified on their own. I automatically and permanently let it serve as a major red flag. Why is this? That’s an honest, but one-sided, question (unless someone actually wants to waste their time emailing me a theory or two) question, though I have found that rock-based music following the same trend as Tomten can no longer be saved by amazing songwriting or towering hooks (this 10” contains nothing of the sort, btw). That is pretty scary, people. Black vinyl. (http://www.flatfieldrecords.com)
(Andrew Earles)