Hindutronic - s/t 7” EP (self-released)

Once again (and no less refreshing this time around), band name, vintage calculator graphics, plus the use of “Port Side” and “Starboard Side” complete another bundle of aesthetic red flags promptly brushed aside by four distinct electro-pop ditties that, for lack of a better summary, are impossible to dislike. Of course, this stuff has been done to death since Eno discovered hooks, but anything done to death will always be worth doing right. It’s plausible that Hindutronic doesn’t know Blank Dogs from The English Dogs, but still makes sense of approachable Isolationism or the idea of an Anticon stable without the abstract pretentions. Side A’s “Solitude” and “The Paradox” are low on dynamics but remain pop-song electronica, like a courteous Boards of Canada or late-90’s Magnetic Fields sans the asshole factor. Side-B opener “Hangover Cure” is more trad pop; dynamics arrive via audibly-separated instrumentation and the chorus sticks in the head like an irritating jingle (in the best way). Sign-off “Among the Boys and Girls” revisits the atmosphere established on the other side but not at the expense of through-and-through hum-ability. In the end, it’s nice to hear electronic pop from Brooklyn with barely concealed wide-eyed/small-town optimism instead of one that reinforces negative expectations. (www.myspace.com/hindutronic)
(Andrew Earles)